Sharing the Air NZ story overseas with a cheeky smile.
While at 99, Jon helped the airline create videos & social content that drew global attention to Air New Zealand’s revolutionary new seats and their long-haul experience.
This included designing a potty-mouthed puppet called Rico with Jim Henson’s Creature Shop, curating a social media persona for him and then filming him encountering celebrities chosen for the US market.
Rico made a rap video with Snoop Dogg in LA, interviewed bad-girl Lindsay Lohan while she was on home detention and shot the breeze with former Bay Watch star David Hasselhoff.
Jon, his creative partner and Rico helped Air NZ win millions of followers, a silver EFFIE & an Airline Business marketing strategy award.
