Getting Aotearoa behind efforts to clean up our waterways.
While at NZME, Jon led the creative development of ‘The Vision is Clear’ for Dairy NZ. The team created a movement to inspire all Kiwis to get involved with looking after our country’s rivers, lakes and beaches.
With many concerned about dairy farming’s impact on waterways, The Vision is Clear showcased the work that farmers and many others were doing to improve NZ’s rivers, beaches & lakes.
Stories, interviews and videos were shared and discussed on a branded section of nzherald.co.nz (still live). Events were held and tips shared to encourage people to join the movement.
While the work to restore our waterways is far from over, this was a powerful experience. It showed how a sharp strategy and good collaboration can smash marketing goals & have a positive impact on the environment.
