Rebranding NZMA for the next generation of rangatahi.
We rebranded NZ’s biggest private polytech and helped them achieve great results in 2021. Working with Unsworth Shepherd, we developed a new brand identity, tone of voice and digital presence to make NZMA stand out in the crowded education market.
The key insight for us was that personal growth was as powerful to students as the education they received at NZMA. This informed our tag line ‘Learn to move ahead’ and the tone of our imagery, design and copywriting.
The new logo can morph between horizontal, vertical and square orientations without losing legibility - and works really well in video. Look at the wharenui shaped ‘a’ in the logo - this small detail reinforces NZMA as a house of learning.
